Led by the Hawaii Bankers Association, a coalition named Hawaii’s Partnership Against Fraud (HPAF) has been formed to generate greater awareness about the threats of financial scams. This coalition brings together many community resources dedicated to helping protect our citizens, especially the elderly, from the many scams perpetrated in our community. Over 80% of the victims of financial scams are over the age of 60 so the attention is more directed to this segment.

The coalition partners include:

  • AARP Hawaii
  • Better Business Bureau of Hawaii
  • City and County of Honolulu, Elderly Affairs Division
  • City and County of Honolulu, Department of the Prosecuting Attorney
  • Hawaii Association of Broadcasters
  • Hawaii Bankers Association
  • Hawaii Credit Union League
  • Olelo Community Media
  • Olomana Loomis ISC
  • Radio KZOO
  • State of Hawaii
    • Department of Commerce & Consumer Affairs – Division of Financial Institutions
    • Department of Commerce & Consumer Affairs – Office of the Securities Commissioner
    • Department of Health – Executive Office on Aging
    • Department of the Attorney General – Crime Prevention & Justice Assistance Division
    • Department of Human Services – Adult Protective & Community Services Branch
  • Social Security Administration, Office of the Inspector General
  • University of Hawaii, CTAHR, Cooperative Extension Service

The campaign kicked off in early July with media advertising on television and radio, funded by the Hawaii Bankers Association. This advertising, running statewide, will continue through the end of the year. The advertising poses various fraud scenarios and asks the question: “Is This For Real”.

The coalition is also prepared and anxious to make presentations to community groups to discuss prevailing fraud schemes, and tips to protect consumers. Brochures and other printed materials will also be available from participating coalition partners. Banks in Hawaii will also be actively distributing educational materials to its customers. To request a presentation, call Diane at the State of Hawaii Executive Office on Aging at (808) 382-1904.

Anyone with questions about legitimacy of offers, or feel they have been victimized, should contact the Better Business Bureau at 628-3950 on Oahu or (888) 333-1593 from the neighbor islands. BBB staff is prepared to answer all questions or refer callers to subject matter experts or law enforcement.

For further information and to view the television spot, visit the website:


The Hawaii Bankers Association is a trade organization made up of member local banks, which include: American Savings Bank, Bank of Hawaii, Bank of the Orient, Central Pacific Bank, Finance Factors, First Hawaiian Bank, Hawaii National Bank, HomeStreet Bank, Ohana Pacific Bank, Pacific Rim Bank, and Territorial Savings Bank.